![Watertown Main Street Logo (4).png](https://static.wixstatic.com/media/636456_aa7661b32c3c41a28c4bc86e2bdaef1d~mv2.png/v1/fill/w_249,h_246,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Watertown%20Main%20Street%20Logo%20(4).png)
Historic Downtown Watertown, Wisconsin
Facade & Sign Grants
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An attractive and well-maintained building facade with eye-catching signage is essential to the success of any business. Property owners in downtown Watertown may be eligible to apply for grant funding to help offset the cost of building improvement projects such as facade restoration, a new or replacement awning, exterior lighting, and new signage.
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Property and business owners may also receive complimentary exterior color selection and design consultation from the Historic Preservation & Downtown Design Commission.
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To download copies of the facade grant application and the sign grant application, please click on the links below. To download a copy of our Handbook for the Care & Restoration of Historic Properties in Downtown Watertown, click on the link at right.
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![Design Guidelines New Cover Art 1.jpg](https://static.wixstatic.com/media/636456_f8902c24cdb846ec90332a3001fa993e~mv2_d_1275_1650_s_2.jpg/v1/crop/x_23,y_0,w_1228,h_1650/fill/w_326,h_438,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Design%20Guidelines%20New%20Cover%20Art%201.jpg)
Facade Beautification Success Stories
Main Street Café Annex, 114 E. Main St.
![IMG_1287.jpg](https://static.wixstatic.com/media/636456_5fc8a6a4e2fa443aa528d752d7968a29~mv2.jpg/v1/crop/x_0,y_139,w_1582,h_1172/fill/w_71,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_1287.jpg)
Before
![IMG_1966.jpg](https://static.wixstatic.com/media/636456_ac97a419c421443a8af3f1ecba5f4774~mv2.jpg/v1/fill/w_75,h_57,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_1966.jpg)
After
The Chic Boutique, 113 E. Main St.
![Before.jpg](https://static.wixstatic.com/media/636456_b4c6f75ddc844d2393fbf7b56bf96a50~mv2.jpg/v1/fill/w_57,h_67,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Before.jpg)
Before
![Chic-2020-Drwg-5.jpg](https://static.wixstatic.com/media/636456_c1953d20037847ed83de83ba06094054~mv2.jpg/v1/fill/w_51,h_66,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Chic-2020-Drwg-5.jpg)
Conceptual Rendering
![113 E. Main Finished 1.jpg](https://static.wixstatic.com/media/636456_6370ed8b23e84651adcf97ddd6097acd~mv2.jpg/v1/fill/w_197,h_264,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/113%20E_%20Main%20Finished%201.jpg)
After
Dean Badorek State Farm, 300 E. Madison St.
![300 E Madison-Before-1.jpg](https://static.wixstatic.com/media/636456_b90f97801c5f4f17b4ec3c19e6152435~mv2.jpg/v1/fill/w_59,h_47,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/300%20E%20Madison-Before-1.jpg)
![300 E Madison-Drwg-1.jpg](https://static.wixstatic.com/media/636456_20f2bab899a84a998532bc3a147cc63a~mv2.jpg/v1/fill/w_57,h_44,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/300%20E%20Madison-Drwg-1.jpg)
![300 E. Madison final.jpg](https://static.wixstatic.com/media/636456_e7e6fd8dc7a84fb2afd17ebd4f5298f4~mv2.jpg/v1/crop/x_450,y_9,w_2532,h_2307/fill/w_58,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/300%20E_%20Madison%20final.jpg)
Before
Conceptual Rendering
After
A Hair Off Main, 305 Market St.
![305 before 2.png](https://static.wixstatic.com/media/636456_7b595d0b51ba48cd9faf802fb4553034~mv2.png/v1/crop/x_18,y_51,w_533,h_414/fill/w_87,h_68,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/305%20before%202.png)
Before
![Hair Off Main 2 adjusted.jpg](https://static.wixstatic.com/media/636456_9e04043b0c3c40488c57504e8d343479~mv2.jpg/v1/fill/w_96,h_72,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Hair%20Off%20Main%202%20adjusted.jpg)
After
Main Street Café, 116 E. Main St.
![Main Street Cafe 2019.jpg](https://static.wixstatic.com/media/636456_edab71dd23dc4b82961ad4465ce624f0~mv2.jpg/v1/fill/w_91,h_58,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Main%20Street%20Cafe%202019.jpg)
Before
![Main Street Cafe 3.JPG](https://static.wixstatic.com/media/636456_ccc291b0c83d425397b71d465dfbb30b~mv2.jpg/v1/crop/x_0,y_235,w_5184,h_3505/fill/w_92,h_62,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Main%20Street%20Cafe%203_JPG.jpg)
After
Central Block Kitchen & Designs, 300 E. Main St.
![300 E. Main Before.png](https://static.wixstatic.com/media/636456_2fa171a49ac84236966ec6bbfceb4224~mv2.png/v1/fill/w_84,h_72,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/300%20E_%20Main%20Before.png)
Before
![300 E. Main Finished 1.jpg](https://static.wixstatic.com/media/636456_8d3435e73e024c0bbf8bfe3648a76fb9~mv2.jpg/v1/fill/w_95,h_72,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/300%20E_%20Main%20Finished%201.jpg)
After
Schempf Building, 207-209 E. Main St., restored by William Lindborg
![Schempf Building, photo 4, north or main](https://static.wixstatic.com/media/636456_b56a2ef629b844dd95b4e4f97efda9a6~mv2.jpg/v1/fill/w_80,h_54,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Schempf%20Building%2C%20photo%204%2C%20north%20or%20main.jpg)
Before
![Schempf April 2019 1 (2).jpg](https://static.wixstatic.com/media/636456_921a2a9031664dc78053d32f1c890df3~mv2.jpg/v1/fill/w_76,h_78,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Schempf%20April%202019%201%20(2).jpg)
Facade Improvements 2018
![WHS_006_972.jpg](https://static.wixstatic.com/media/636456_bcac558021db41059302fb770ef1c165~mv2.jpg/v1/fill/w_71,h_54,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/WHS_006_972.jpg)
Circa 1900
![IMG_1403.jpg](https://static.wixstatic.com/media/636456_29d0db59b37f436fa7acf9bbd556e2d2~mv2.jpg/v1/crop/x_0,y_215,w_1512,h_1801/fill/w_61,h_73,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_1403.jpg)
Roofline Metal Cresting Added
![78985811_2598316333580309_46526777575310](https://static.wixstatic.com/media/636456_b416244f4b424c0bab94fe8d60a884e6~mv2.jpg/v1/fill/w_81,h_61,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/78985811_2598316333580309_46526777575310.jpg)
Christmas 2020
![Schempf award.jpg](https://static.wixstatic.com/media/636456_1b64837624df4c7c99d1a6fe5f712263~mv2.jpg/v1/fill/w_92,h_62,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Schempf%20award.jpg)
The Schempf Building was honored as
Best Historic Restoration Project at the
2019 Wisconsin Main Street Awards.
DECO Executive Office Complex, 114 S. Fourth St., restored by Deerfield Properties
![114 S Fourth-Before Cropped.JPG](https://static.wixstatic.com/media/636456_4b934ced38c649d9a981ded2e5dd926e~mv2.jpg/v1/fill/w_66,h_44,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/114%20S%20Fourth-Before%20Cropped_JPG.jpg)
Before
![114 S Fourth-Drwg-1.jpg](https://static.wixstatic.com/media/636456_4dc22ff58aaa4024b43a6dde040a655c~mv2.jpg/v1/crop/x_8,y_363,w_3291,h_1688/fill/w_80,h_41,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/114%20S%20Fourth-Drwg-1.jpg)
Conceptual Rendering
![Capture1857.jpg](https://static.wixstatic.com/media/636456_11319d4dec42405c8a04ec306a57c5c2~mv2.jpg/v1/fill/w_63,h_44,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Capture1857.jpg)
Circa 1950
![Deco Building check passing.jpg](https://static.wixstatic.com/media/636456_9dd258f4a346468a9b47900d7309f512~mv2.jpg/v1/crop/x_0,y_2,w_519,h_473/fill/w_65,h_60,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Deco%20Building%20check%20passing.jpg)
After
Anthony's 511, 511 E. Main St.
Winner of 2019 Wisconsin Main Street Makeover Contest
![Anthony's 511 2 (2).jpg](https://static.wixstatic.com/media/636456_d74fe230430d468281c623979656086b~mv2.jpg/v1/fill/w_67,h_54,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Anthony's%20511%202%20(2).jpg)
Before
![Anthonys 511 Salon-Drwg-REVISED FINAL.jpg](https://static.wixstatic.com/media/636456_2590802aa12148c09b9ee154793f288c~mv2.jpg/v1/fill/w_70,h_54,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Anthonys%20511%20Salon-Drwg-REVISED%20FINAL.jpg)
Conceptual Rendering
![20190610_155637.jpg](https://static.wixstatic.com/media/636456_68abbbd54ce54e0db1dd0f0de234c2fa~mv2.jpg/v1/fill/w_72,h_54,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/20190610_155637.jpg)
After
Sandra D's Bridal Boutique, 115 E. Main St.
![](https://static.wixstatic.com/media/636456_f3c07072b5394ee79b151c801b62f3d2~mv2_d_2301_3763_s_2.jpg/v1/fill/w_56,h_92,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/636456_f3c07072b5394ee79b151c801b62f3d2~mv2_d_2301_3763_s_2.jpg)
Before
![](https://static.wixstatic.com/media/636456_e141e6d6ee91408dacf2273a7a901a4d~mv2_d_3300_2550_s_4_2.jpg/v1/fill/w_87,h_67,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/636456_e141e6d6ee91408dacf2273a7a901a4d~mv2_d_3300_2550_s_4_2.jpg)
Conceptual Rendering
![](https://static.wixstatic.com/media/636456_80ec70d14ea54b9080f213f0b31a1bf3~mv2_d_2117_3149_s_2.jpg/v1/fill/w_61,h_91,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/636456_80ec70d14ea54b9080f213f0b31a1bf3~mv2_d_2117_3149_s_2.jpg)
After
![Sandra_Jeff_Best Facade.jpg](https://static.wixstatic.com/media/636456_681d6bc526e042c2b158115585a62bcc~mv2.jpg/v1/crop/x_584,y_0,w_4359,h_3648/fill/w_66,h_56,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Sandra_Jeff_Best%20Facade.jpg)
Sandra D's Bridal was honored as Best Facade Restoration Under $10,000 at the 2018 Wisconsin Main Street Awards.
Salon Anvi, 202 W. Main St., restored by Deerfield Properties
![](https://static.wixstatic.com/media/636456_001fed391b2044c2be4e9cbb35b5719e~mv2.jpg/v1/crop/x_50,y_22,w_668,h_1009/fill/w_180,h_272,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/636456_001fed391b2044c2be4e9cbb35b5719e~mv2.jpg)
Before
![](https://static.wixstatic.com/media/636456_f7ed4a13919e4327a3afdfb0e244987a~mv2.png/v1/fill/w_196,h_269,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/636456_f7ed4a13919e4327a3afdfb0e244987a~mv2.png)
Historic Appearance
![](https://static.wixstatic.com/media/636456_a2409a0bb0264f4698f1d02434cd8a0f~mv2_d_2017_3438_s_2.jpg/v1/fill/w_184,h_314,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/636456_a2409a0bb0264f4698f1d02434cd8a0f~mv2_d_2017_3438_s_2.jpg)
After
Former Fischers Department Store, 2 E. Main St.
![](https://static.wixstatic.com/media/636456_9c85252933ad496fb9be8d593b14616a~mv2_d_3095_2196_s_2.jpg/v1/crop/x_76,y_8,w_3019,h_2179/fill/w_82,h_60,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/636456_9c85252933ad496fb9be8d593b14616a~mv2_d_3095_2196_s_2.jpg)
Storefront Before
![](https://static.wixstatic.com/media/636456_c2287f9943064d1fb6722ff243578df4~mv2_d_3641_2898_s_4_2.jpg/v1/fill/w_79,h_63,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/636456_c2287f9943064d1fb6722ff243578df4~mv2_d_3641_2898_s_4_2.jpg)