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Historic Downtown Watertown, Wisconsin
Facade & Sign Grants
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An attractive and well-maintained building facade with eye-catching signage is essential to the success of any business. Property owners in downtown Watertown may be eligible to apply for grant funding to help offset the cost of building improvement projects such as facade restoration, a new or replacement awning, exterior lighting, and new signage.
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Property and business owners may also receive complimentary exterior color selection and design consultation from the Historic Preservation & Downtown Design Commission.
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To download copies of the facade grant application and the sign grant application, please click on the links below. To download a copy of our Handbook for the Care & Restoration of Historic Properties in Downtown Watertown, click on the link at right.
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Facade Beautification Success Stories
Main Street Café Annex, 114 E. Main St.

Before

After
The Chic Boutique, 113 E. Main St.

Before

Conceptual Rendering

After
Dean Badorek State Farm, 300 E. Madison St.



Before
Conceptual Rendering
After
A Hair Off Main, 305 Market St.

Before

After
Main Street Café, 116 E. Main St.

Before

After
Central Block Kitchen & Designs, 300 E. Main St.

Before

After
Schempf Building, 207-209 E. Main St., restored by William Lindborg

Before
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Facade Improvements 2018

Circa 1900

Roofline Metal Cresting Added

Christmas 2020

The Schempf Building was honored as
Best Historic Restoration Project at the
2019 Wisconsin Main Street Awards.
DECO Executive Office Complex, 114 S. Fourth St., restored by Deerfield Properties

Before

Conceptual Rendering

Circa 1950

After
Anthony's 511, 511 E. Main St.
Winner of 2019 Wisconsin Main Street Makeover Contest
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Before

Conceptual Rendering

After
Sandra D's Bridal Boutique, 115 E. Main St.

Before

Conceptual Rendering

After

Sandra D's Bridal was honored as Best Facade Restoration Under $10,000 at the 2018 Wisconsin Main Street Awards.
Salon Anvi, 202 W. Main St., restored by Deerfield Properties

Before

Historic Appearance

After
Former Fischers Department Store, 2 E. Main St.

Storefront Before
